Streamer Ben “DrLupo” Lupo has signed a deal to stream solely on YouTube Gaming, following within the footsteps of different well-known streamers like Jack “CouRage” Dunlop and Rachell “Valkyrae” Hofstetter in shifting from Twitch to YouTube. Lupo’s first YouTube Gaming stream will happen on August thirty first.
Lupo already has a large presence on YouTube, with more than 1.7 million followers. However in switching to the Google-owned platform, he’s shifting on from his massive viewers on Twitch, where he has 4.5 million followers.
A Loaded PR consultant declined to touch upon the phrases of Lupo’s YouTube Gaming deal. In December 2019, Lupo signed a cope with Twitch that was reported to be worth millions of dollars per year.
Whereas big-name streamers aren’t signing splashy exclusivity offers fairly as typically as they used to within the wake of Tyler “Ninja” Blevins’ defection from Twitch to Mixer, that’s doubtless partially as a result of Mixer was shut down by Microsoft in June 2020, that means the potential variety of locations to go is one platform fewer. (Blevins, for instance, has returned to streaming exclusively on Twitch.)
Each Dunlop and Hofstetter have seen success since shifting solely to YouTube. Nonetheless, Twitch sees vastly extra hours watched than each YouTube Gaming and Fb Gaming mixed, making up practically 75 p.c of whole hours watched throughout all three platforms within the first quarter of this yr, in response to a Streamlabs report. Which means Lupo could not see as a lot viewership on YouTube Gaming as he does on Twitch.
However in signing this exclusivity deal, it appears Lupo sees alternative with Google’s platform. And in an announcement, he suggests the platform will even assist him as he “increase[s] my model by means of different leisure initiatives,” so maybe there’s extra that YouTube is providing Lupo we simply aren’t conscious of but.
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