An Ikea retailer within the SouthBay Pavilion shopping center in Carson, California, U.S., on Wednesday, April 21, 2021.
Bing Guan | Bloomberg | Getty Pictures
Ikea is piloting a furnishings buyback and resale program in the USA because it goals to make the service a everlasting fixture at its shops nationwide.
The pilot program shall be accessible at its retailer within the Philadelphia suburb of Conshohocken from Monday by means of Sept. 19. It’s going to ultimately roll out to extra markets.
Ikea has launched repurchase applications in different nations, together with the UK as it really works towards making its enterprise extra sustainable and “local weather constructive” by 2030.
Loyalty clients will be capable of promote their gently used Ikea furnishings in change for retailer credit score. The gadgets will then be accessible for resale within the retailer’s “as-is” part at discounted costs. Any buyer can be a part of the loyalty program without spending a dime.
Absolutely-assembled furnishings shall be assessed primarily based on its situation, age and performance, however some classes of merchandise like dressers is not going to be eligible for this system.
“We’re captivated with making sustainable dwelling simple and reasonably priced for the various, and wish to be a part of a future that is higher for each folks and the planet,” mentioned Ikea sustainability supervisor Jennifer Keesson.
Extra retailers are responding to buyer demand for extra sustainable merchandise, that are extra widespread with youthful generations. In current months, Hole, Macy’s, J.C. Penney and J.Crew’s Madewell model have partnered with resale platform ThredUp to check the secondhand market.
Piper Sandler’s spring 2021 Gen Z survey discovered that 47% of teenagers have bought secondhand items and 55% have bought secondhand. The survey additionally confirmed that teenagers allocate 8% of their purchasing time to secondhand purchases. The semiannual survey gathered outcomes from greater than 7,000 youngsters with a median age of 16.1.
Whereas a lot of the demand has been for secondhand clothes, Ikea hopes this habits can switch into furnishings.
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