Focus Bikes is a bicycle manufacturing agency in Germany. Racing Bicycles, Sports activities Bikes, Street Bikes and Mountain Bicycles are manufactured within the firm. It was established within the yr 1992 by the well-known German biker Mike Kluge.
HISTORY OF FOCUS BIKES:
Within the yr 1992, Mike Kluge based the agency Focus Bikes. He was himself a cyclocross ( a type of bicycle racing) World Champion for thrice. He stored the identify of the corporate Focus as he wished it to the point of interest within the growth of bicycles particularly racing and sports activities varieties.
Within the yr 1993, the agency took a partnership with the bicycle producer Derby Cycle Werke as a way to enhance the standard and manufacturing of their bicycles. In the identical yr, founder Mike Kluge grew to become the German Nationwide Champion and in addition runner-up in World Cyclocross Championship. He rode a Focus bicycle within the championship.
Within the yr 1994, six styles of Mountain Bikes have been produced. They have been all produced retaining each value and efficiency in thoughts. This “worth for cash” facet of their bicycle manufacturing was one of many important causes behind the large success of their bicycles.
Within the yr 1995, the corporate expanded its manufacturing. In addition they expanded to the touring and street bikes along with the mountain vary. Founder Mike Kluge additionally grew to become the supervisor of the primary ever German skilled mountain bike workforce.
Within the yr 1996, Mike Kluge participated within the Olympic video games in Atlanta on a Focus Bike mannequin. His bike mannequin was named Focus Raven.
Within the yr 1998, Jorg Arenz, the model supervisor of Focus Bikes gained the German cyclocross championship on a bicycle manufactured within the firm.
Within the yr 2003, Jorg Arenz took over because the product supervisor. In addition they elevated the variety of bicycles of their racing line in the identical yr.
Within the yr 2005, Hanka Kupfernagel grew to become the Cyclocross World Champion whereas racing on a Focus Bike. The bicycle used within the race was named Focus Mares Workforce Bike.
Within the yr 2006, the primary bikes with Carbon fiber frames have been produced. This Bike grew to become extremely popular inside a brief span of time among the many touring professionals and leisure riders. As a result of carbon frames, these have been light-weight and simpler and smoother to journey.
Within the yr 2007, Kupfernagel additionally grew to become the World champion within the particular person time path whereas taking part within the World Street Bike Championship.
Within the yr 2008, The manufacturing of the time-trail vary of Focus bicycles have been accomplished collectively with the collaboration of Andreas Walser who specialised in time practice analysis and testing. The quickest sequence of time path bikes have been launched by Focus bikes. Athletes driving Focus Bikes gained 4 title through the 2008 German Cyclocross Championship. The 4 titles have been: one in juniors class, one in girls class, one in 23 and underneath class and one in elite class. The time path sequence was additionally expanded to triathlon section in the identical yr.
Within the yr 2009, Focus Bikes established partnership with the European racing workforce Workforce Milram. This sponsorship deal meant that the bikers within the workforce must journey Focus Bicycles whereas taking part in vital races all over the world. In the identical yr the corporate started an promoting marketing campaign all through Europe within the Eurosport TV channel. In the identical yr, the corporate additionally established subsidiaries in america thereby coming into instantly into the North American markets. Their sponsorship of the US-based racing workforce Jelly Stomach Biking Workforce was introduced to additional their publicity in america.
Within the 12 months 2010, a variety of new designs have been launched by the agency. Focus Bikes elevated its sponsorships. Two extra Italian groups of the European continent specifically, Workforce van Vilet and Workforce Web App additionally began to journey Focus Bikes in races. Focus Bikes additionally entered a World Cup workforce. They sponsored Mountain Bike Groups like Workforce M.I.G (Made In Germany) and an Italian beginner workforce, Workforce Focus Italia. The agency grew to become an official associate of the 2010 Tour de Suisse.
Within the yr 2011, it additionally began sponsoring the Russian street racing workforce “Workforce Katusha”. It’s also persevering with its sponsorship to Workforce Jelly Stomach and Womens Workforce Vanderkitten. It additionally launched a number of new Focus Bikes Undertaking vary of bicycles with large enlargement plans in 2012.
So, Focus Bikes have grown from a small agency began by a former racing champion to an enormous bicycle firm with subsidiaries and sponsorships all over the world. In latest yr, the corporate has been growing each manufacturing and number of the bicycle vary and is step by step turning into one of many world’s high bicycle producers particularly for racing functions.