In a nutshell: One of many leisure mediums that naturally noticed a rise in use through the pandemic was gaming. Though people aren’t confined to their properties anymore with earlier lockdowns being lifted, video video games proceed to occupy peoples’ time greater than ever earlier than.
In response to the ‘2021 Evolution of Leisure’ report from market analysis agency NPD Group, there was a notable improve in time spent enjoying video games from 2019 to 2020. The typical hours performed per week within the US rose from 12.7 to 14.8.
That progress is comprehensible provided that many of the inhabitants was confined to their properties due to the pandemic. What’s attention-grabbing, although, is that the latter determine did not stay an anomaly; throughout 2021, it’s truly elevated even additional to 16.5 hours per week.
One of many demographics singled out for the aforementioned improve is not the coveted 18-34 market, however relatively a extra mature crowd — US avid gamers aged 45-64 have been placing the hours in.
“In 2019, 65% of customers on this age group performed video games for roughly 9 hours per week. This jumped significantly in 2020 to 69% enjoying for roughly 12 hours per week, and 75% this yr enjoying for roughly 16 hours per week,” NPD revealed.
It is not simply the leisure side that is maintaining older avid gamers engaged. NPD identified how gaming allowed them to stay linked with household and buddies as nicely.
“And these avid gamers have continued to play greater than different age teams,” mentioned Mat Piscatella, an analyst for the analysis agency. “Regardless of an general decline within the share of parents that play video games available in the market, the time 45–64-year-old avid gamers spent enjoying continued to extend. Clearly, gaming shouldn’t be a section relegated to youngsters and youths; it’s a section that’s interesting to avid gamers of all ages.”
As for the decline Piscatella alluded to, NPD disclosed that the full variety of Individuals enjoying video video games in 2021 decreased to 76 % from 79 % in 2020. Nevertheless, that is nonetheless forward of the 73 % determine in 2019.
The quantity of money spent on video video games within the US, in the meantime, elevated 35 % over the six months ended July 2021. One other survey from 2020 confirmed how through the two-and-a-half-month lockdown on the peak of the pandemic, adults spent 110 hours on gaming.