To recognise the very important hyperlink between creativity and advertising effectiveness
Awards open for entries and new Spikes launch to replicate evolving creativity throughout APAC: Artistic Knowledge Spike and Social & Influencer Spike
Singapore, Oct 14, 2021 – (ANTARA/ACN Newswire) – Spikes Asia opens entries for the thirty fifth version of the Spikes Asia Awards and publicizes the combination of the distinguished Tangrams Awards and the launch of the brand new Technique & Effectiveness Spike, in response to the evolving correlation between creativity and effectiveness.
The Spikes Asia Awards, Asia Pacific’s prime award for excellence in inventive communications, will now function the definitive benchmark for each inventive excellence and advertising technique and effectiveness throughout Asia-Pacific.
The brand new Technique & Effectiveness Spike celebrates methods that ship measurable outcomes and concepts that steadiness daring creativity and sustained enterprise affect and goals to champion a tradition of creativity, technique and effectiveness, which is rising inside company and shopper organisations within the area.
Jenny Lau, Occasions Director, Spikes Asia, feedback: “It is an thrilling time within the evolution of Spikes Asia as we announce the brand new Technique & Effectiveness Spike, cementing the awards’ position because the definitive benchmark for each creativity and advertising effectiveness throughout APAC. This new award reinforces the significance of synergising creativity and effectiveness, which for too lengthy, have remained disparate. We consider that when creativity is efficient and efficient work is inventive, it has even larger energy to positively affect folks, manufacturers and the world.”
The Spikes Asia Awards are up to date every year to replicate the quickly evolving inventive trade panorama in Asia-Pacific. In 2022, vital adjustments reply to shifting inventive tendencies throughout the area. Spikes Asia launches new awards: The Artistic Knowledge Spike, which celebrates the interaction of concepts and knowledge and the Social & Influencer Spike, celebrating inventive social pondering and strategic influencer advertising options, whereas the Digital Spike has now been retired.
Atifa Silk, Managing Director at Haymarket Media Asia, feedback: “In session with the APAC inventive group, and in response to fast evolutions within the trade panorama, quite a few Spikes Award classes have been refreshed and expanded for 2022. We stay up for subsequent March with nice anticipation, as a chance to have fun and benchmark world-class and efficient inventive work from throughout the area.”
Key awards data
– Awards open for entries on 14 October 2021
– Remaining entry deadline is 20 January 2022 at 11.59pm SGT.
– Three new awards added: Technique & Effectiveness Spike, Artistic Knowledge Spike, and Social & Influencer Spike.
– The Digital Spike might be retired from the awards.
About Spikes Asia
Spikes Asia celebrates inspiring Asia-Pacific creativity in promoting and advertising. Constructing on over 35 years of the illustrious Spikes Awards and Tangrams Technique & Effectiveness Awards, Spikes Asia is the results of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Marketing campaign Asia Pacific.
Spikes Asia is the area’s main occasion for the inventive group. It provides a spectacular celebration of creativity in advertising and communications, from forward-thinking content material classes by the trade’s most influential figures to very good networking alternatives, coaching and exhibitions of the area’s finest inventive work. The Awards are Asia Pacific’s prime award for excellence in inventive advertising & communications, celebrating the easiest in creativity throughout the area. They’re the benchmark by which the area’s creativity is measured and they’re frequently honed and redefined to make sure they replicate present tendencies in inventive advertising & communications.
The Spikes Asia will return as a digital occasion in March 2022. In 2021, The Spikes Asia Competition of Creativity went digital in partnership with Marketing campaign Asia-Pacific to supply Spikes Asia X Marketing campaign: The Digital Expertise. Over 3,000 inventive communications professionals registered to be part of the digital expertise which centred across the theme, Creativity is the Development Engine.
Spikes Asia is a part of Ascential. Ascential delivers specialist data, analytics and ecommerce optimisation platforms to the world’s main client manufacturers and their ecosystems. Our world-class companies enhance efficiency and clear up issues for our prospects by delivering instantly actionable data mixed with visionary longer-term pondering throughout Digital Commerce, Product Design and Advertising and marketing. We additionally serve prospects throughout Retail & Monetary Companies.
About Tangrams Technique & Effectiveness Awards
Since their launch 18 years in the past, the Tangrams (previously Asian Advertising and marketing Effectiveness Awards) have got down to recognise and have fun excellent advertising effectiveness programmes within the area. Responding to the rising correlation of creativity and effectiveness, the programme has regularly aligned with Spikes lately, with 2022 seeing the complete integration of the Tangrams Awards classes into the Spikes Asia Awards.