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A contemporary examine by TikTok has underlined Indonesians’ obsession with Ok-pop, displaying that customers from the archipelago are the highest content material creators on the platform when it comes to Ok-pop affect.
The examine explains why you typically come throughout Ok-pop components embedded in posts by Indonesian TikTok content material creators if you’re scrolling via the app.
In a launch acquired by Coconuts right now, TikTok unveiled its insights and traits across the style along with its first-ever upcoming Ok-pop centered convention, 2021 Kpop Radar TikTok, which can be held on Nov. 17. The video sharing platform has grown to be influential on the worldwide music trade, with quite a few hits reaching the ears of mainstream audiences after going viral on the app.
The examine is developed in collaboration with Kpop Radar, a Ok-Pop fandom knowledge service operated by music start-up Area Oddity. In response to the evaluation, Ok-pop-related content material on TikTok has tripled during the last three years — from 33.5 million 2019 to over 97 million as of September 2021.
Round 92.8 p.c of the movies have been made outdoors South Korea, with Indonesians rising as the highest creators at 16.4 p.c, adopted by these within the Philippines (13.5 p.c) and the US (8.7 p.c). Different Southeast Asian international locations within the prime 10 Ok-pop content material creators record are Thailand (4.8 p.c), Vietnam (4.4 p.c), and Malaysia (2.8 p.c).
Different highlights within the examine embody fashionable songs utilized by Ok-pop followers on the app. A pattern has been noticed by which followers use TikTok to reconnect with older hits, and thus sparking their resurgence on the app, corresponding to fashionable lady group Twice’s What Is Love and rapper CL’s Hiya B*tches, or hits by second gen boybands together with BIGBANG’s BANG BANG BANG and SS501’s Making a Lover.
Some artists additionally reached a brand new degree of recognition after their songs went viral organically, corresponding to Mommy Son with F The World that includes rapper/singer Wonstein and Colours by singer-songwriter Stella Jang. Different examples embody Cash, a smash hit by BLACKPINK’s rapper Lisa.
“TikTok has modified how individuals eat and expertise Ok-pop, with followers, from Korea, Singapore and throughout the globe, now having the house and instruments to re-create and re-imagine their favorite content material,” Jay Bae, Head of World Enterprise Growth at TikTok Korea, stated within the assertion, including that the platform plans to proceed driving initiatives to help each artists and their followers.
“TikTok has definitely made its mark within the music trade, becoming a member of the ranks of LPs, radios, and tv. We’re grateful to be part of this ongoing motion to help the style and its group.”
Additionally Learn:
How one Indonesian man punched his way — and banana trees — to viral fame
‘Geprek’ ice cream is a smashing new dessert trend in Indonesia
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