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As a part of the three-year partnership, slice’s brand will seem on the entrance of all Mumbai Indians’ official jerseys
Slice has joined arms with Mumbai Indians as principal sponsor. As a part of the three-year partnership, slice’s brand will seem on the entrance of all Mumbai Indians’ official jerseys. Whereas this deal marks slice’s debut in sports activities sponsorship, slice goals to attach with cricket followers throughout the globe by way of this partnership. “There may be positively zero correlation between a monetary product and a cricket workforce. Nevertheless, there are plenty of similarities between two groups who’re relentlessly searching for for championship,” Rajan Bajaj, founder-CEO, slice mentioned.
“Being essentially the most profitable groups within the IPL with 5 titles to its title, Mumbai Indians evokes not solely thousands and thousands of its followers, but additionally entrepreneurs like me with the workforce’s ardour, focus, and protracted spirit. It’s the shared starvation for profitable and excellence that deliver us collectively. With cricket being on the coronary heart of Indian tradition, we are going to collectively deliver extra pleasure to this vibrant tradition in addition to take it to all of the cricket lovers all over the world,” Bajaj added.
In November 2021, slice entered the coveted unicorn membership after elevating $220 million in its Collection B fundraise co-led by Tiger World and Perception Companions. It claims to have seen a 40% month-on-month development and over seven million registered customers. The corporate plans to launch its UPI product in 2022 and additional improve the funds expertise of the millennials and gen Z in India.
“We wished to associate with a model with whom we shared frequent values. Innovation, expertise and a fan-centric method are core values for Mumbai Indians in addition to slice. This deal is testomony to how a millennial model like slice trusts us as their most well-liked associate to attach with their younger prospects. It’s really about making a distinction in the way in which cricket and monetary merchandise are perceived by our millennial and gen Z fanbase,” a Mumbai Indians spokesperson mentioned.
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