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City Firm males’s grooming has launched a brand new marketing campaign ‘Haircut Matlab UC Hai Na Yaar’. That includes actor Karan Wahi, the marketing campaign highlights the buyer perception that males hate ready in queues for one thing so simple as a haircut. City Firm goals to unravel simply that for its shoppers. The marketing campaign is conceptualised by QED Communications, Gurgaon.
City Firm has all the time wished to make its shopper’s life simpler, Smit Shukla, VP, advertising and marketing and progress, City Firm, said. “In a time-crunched world, why ought to one have to attend to get a haircut? City Firm solves that for shoppers by bringing haircuts to their doorsteps. The jingle and the video spotlight this proposition that we’re bringing to life for our shoppers,” he added.
For Harihar Goswami, CD, QED Communications, the concept was to rework the whole positioning of getting a haircut at house. “And that’s why we selected to go together with a jingle and a music video like method that may resonate with the buyer and dial house the proposition of getting a hairstylist at your step,” he mentioned.
Based in November 2014, City Firm is a tech-enabled house companies market. The corporate provides companies corresponding to magnificence and spa at house, cleansing, plumbing, carpentry, equipment restore, portray, and so forth. by means of its cell app and web site. It operates in additional than 40 cities in India, the UAE, Singapore, Australia and The Kingdom of Saudi Arabia. It claims to have a companion community of over 40,000 service professionals, who’re empowered by means of coaching, know-how, monetary companies, instruments, product procurement and a number of different ecosystem enablers. The corporate has a presence throughout 46 cities in India and 9 cities internationally.
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