[ad_1]
Singapore–(ANTARA/Enterprise Wire)- CR Asia Group introduced a rebranding of its identify to CR3 along with a brand new company brand reflecting our strategic emphasis on sustainability and clear power. CR3 will proceed to construct on the group’s fame for excellence in power engineering options whereas pursuing future alternatives within the power transition to a decrease carbon economic system.
The CR3 model and brand will substitute the CR Asia identify used up to now on our group, operations, and brand. With a 30-year historical past, CR3 is a number one power engineering options enterprise working throughout Asia serving clients in 18 Asian nations from its everlasting bases in Singapore, Thailand, India, and Malaysia. Our new CR3 model is dedicated to increasing additional past our conventional markets in Asia to raised serve our shoppers.
The brand new CR3 model id comes at an essential time as our clients who function in quite a lot of industries pursue steady enhancements in power effectivity and decarbonization. The brand new brand connects CR3’s previous expertise with future alternatives. CR3’s quantity “3” signifies the third iteration of the Group’s identify after former names Contract Assets and CR Asia in addition to highlighting our 3 many years of operations throughout our 3 core expertise in ENERGY effectivity, ENGINEERING excellence, plus sustainable SOLUTIONS. CR3’s vibrant inexperienced brand highlights the significance of sustainability to our market. The mix of mechanical and data-driven typography completely embodies our dedication to constantly develop and increase within the power sector past Asia, in addition to a larger give attention to including modern and sustainable engineering options.
“The company identify change is a major milestone for us because it presents a extra targeted message of offering power environment friendly options to fulfill immediately’s carbon challenges. Our new model sharpens our market picture of who we’re and what makes CR3 distinctive. We imagine that this distinctive id will information and speed up our enterprise progress and evolution,” mentioned Mark Stansfield, CEO of CR3. “This new visible id is designed to mark a brand new chapter for CR3 group of firms and clearly differentiates CR3 out there for our clients.”
The CR3 visible id will probably be seen throughout all of the enterprise property, firm names, and communications and will probably be applied over the following a number of months. CR3’s branding and messaging will intensify its place as a number one supplier of power engineering options whereas facilitating a low carbon transition for brand new and present clients.
David Younger, CR3’s Enterprise Growth Supervisor and a key driver in CR3’s rebranding technique, mentioned, “CR3’s visible id will stand out within the power panorama for our companions and clients. Our new web site, new brand, branding, instruments, and assets are exactly what CR3 must sustain with our future plans, and we’ll proceed to supply complete options with a extra customer-centric strategy. The timing is ideal because it comes shortly after the acquisition by ShawKwei & Companions and can assist CR3 stand out from the competitors.”
CR3’s new brand is efficient instantly and will probably be applied throughout the Group’s firms, options, property, companies, merchandise and gear.
END
About CR3 Group
Established in 1991, CR3 Group (previously referred to as CR Asia Group) gives power engineering options to clients by way of its everlasting amenities in Thailand, Singapore, Malaysia, and India. CR3 Group is devoted to turning into the main supplier of power engineering options throughout Asia, serving world-class clients in asset-intensive industries equivalent to power manufacturing, chemical processing, and energy.
Contacts
For additional data:
CR3 Group
Zee Noor
Group Company Communications Supervisor
T: +65 6268 0255
Supply: CR3 Group
[ad_2]
Source link