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The GSMA has confirmed Cellular World Congress (MWC) will stay in Barcelona till at the very least 2030.
The Catalan capital has hosted the trade megaevent since 2006, shifting to the present Fira de Barcelona Gran Through venue in 2013.
The earlier deal was set to run out in 2023 earlier than the 2 events agreed a one-year extension to consider the cancellation of the 2020 event (opens in new tab) because of the Coronavirus pandemic.
MWC in Barcelona
The ultimate pre-pandemic iteration noticed greater than 100,000 individuals go to the present, which is attended by handset distributors, operators, gear producers, automobile makers, main IT suppliers, app builders and anybody with a distant curiosity within the cell ecosystem.
Main new smartphones and partnerships are sometimes introduced throughout the week, whereas a whole bunch of firms exhibit their wares, and numerous conferences and informal catchups happen throughout the varied halls of the Fira.
A summer time version was held in 2021 earlier than returning to its conventional spring-time window earlier this yr, attracting 60.000 guests.
“We’re thrilled to announce that MWC will stay in Barcelona by way of to 2030,” mentioned Mats Granryd, director common of the GSMA. “Current world circumstances have created a number of the hardest challenges we’ve confronted with MWC, and the power of our partnership with the Host Metropolis Events was a important factor in our with the ability to convey the present again.
“The truth is, Barcelona is so intertwined within the MWC expertise, it’s laborious for me to consider one and never the opposite.”
“Barcelona is a lot greater than town the place MWC happens,” added John Hoffman, chief govt of the GSMA. “We’ve not simply grown the occasion since our transfer to Barcelona however advanced it to incorporate a whole ecosystem. The hospitality and other people of town and the true partnership we expertise at each degree means Barcelona is an intricate a part of what the GSMA needs to create by way of MWC.”
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