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• Mixture brings collectively two complementary international leaders serving retailers and types to offer in depth retail and client data by a complete retailer learn and state-of-the-art know-how
• Creates a number one supplier of retail and client measurement knowledge with strengthened omnichannel measurement capabilities
• Mixed firm could have an unmatched international footprint and business protection, creating a robust platform to ship revolutionary shopper options and opening new alternatives for progress
• Creation Worldwide (“Creation”) would be the majority shareholder within the mixed firm, whereas Nuremberg Institute for Market Selections (“NIM”) and KKR will stay invested as important shareholders within the mixed firm
Chicago & Nuremberg, Germany–(ANTARA/Enterprise Wire)- NielsenIQ and GfK SE (“GfK”), two leaders in international data companies, right now introduced a definitive settlement by which the businesses plan to mix, creating new capabilities within the client and retail measurement business. Powered by state-of-the-art cloud know-how, the mixture will carry collectively complementary knowledge and analytics property to offer a complete view of purchaser spending by a complete retailer learn, enabling purchasers to anticipate traits and react quicker to client wants and expectations. The phrases of the settlement weren’t disclosed.
GfK’s main place in know-how and durables throughout 67 nations, mixed with NielsenIQ’s main place within the measurement of fast-moving client items in 90 nations will enable for growth inside the firms’ conventional shopper industries in addition to new market segments. With a bigger know-how and operations expertise base all over the world, the mixed firm will innovate and convey new merchandise to market even quicker after which scale them to a broader set of markets and industries. Each firms firmly imagine within the strategic benefit this mixture holds and wish to additional develop the enterprise each geographically and vertically.
“Over the previous 12 months, NielsenIQ has been investing each organically and inorganically in probably the most complete protection, superior applied sciences and predictive analytics to allow our purchasers to have an entire understanding of their customers,” stated Jim Peck, Govt Chairman and Chief Govt Officer of NielsenIQ. “Combining our market-leading capabilities will enable us to additional speed up innovation that greatest serves our expanded shopper base and ship important worth for all our stakeholders. Along with GfK, now we have the chance to affect the way forward for international retail and client measurement – one that’s quick, nimble and related.”
By way of the mixture of NielsenIQ’s cloud primarily based Join platform and omnichannel measurement applied sciences and GfK’s just lately launched gfknewron platform, the corporate will change into a real analytics chief. Its options will present a harmonized, granular and constant view of client buying habits throughout channels and classes, permitting for real-time selections to boost efficiency and gasoline progress. The 2 firms will carry collectively an in depth vary of expertise and experience, with a confirmed document of success in measurement and analytic capabilities.
“GfK has efficiently navigated a digital transformation to worthwhile and sustainable progress over the past years. Becoming a member of forces with NielsenIQ is now the logical subsequent step for us and can help the subsequent stage of our firm’s improvement,” stated Lars Nordmark, Interim Chief Govt Officer and Chief Monetary Officer of GfK. “The mix with NielsenIQ will allow us to empower our clients to make smarter selections throughout their organizations at a very international scale and speed up our journey into the subsequent chapter of innovation. This can enable us to faucet into important new progress alternatives.”
Possession
With this transaction, Creation will change into the bulk shareholder of the mixed firm. Creation acquired NielsenIQ in a transaction that closed in 2021.
“We see large potential to construct on the 2 firms’ robust manufacturers and cutting-edge platforms,” stated Chris Egan, Managing Companion at Creation. “Given the capabilities and sources of the soon-to-be mixed entity, we’re assured in our capability to construct a very international chief in client and retail knowledge. Drawing on our international footprint and operational energy, we purpose to additional scale the enterprise and advance its place throughout established and rising markets.”
Since GfK’s spin-off from NIM in 1984, NIM has been the corporate’s majority shareholder and can stay one of many key shareholders of the brand new mixed firm. Based mostly on the transaction, NIM will be capable of additional drive and speed up its improvement as a number one worldwide analysis institute.
“GfK and NielsenIQ, two high gamers in market analysis, have virtually 200 years of mixed expertise. We see the mixture of their complementary strengths as a singular alternative, creating thrilling new enterprise alternatives for each events. The mix is, thus, in the most effective curiosity of their workers, clients and retail companions alike,” stated Manfred Scheske, President of NIM, and continued: “As a major shareholder of the brand new firm, NIM will be capable of proceed its improvement as a number one worldwide analysis institute, fulfill its predominant function, as outlined by the affiliation’s statutes, and live-up to its founders’ ambitions.”
Alongside NIM, KKR will keep invested within the mixed firm as a minority shareholder. The worldwide funding agency took GfK personal alongside NIM in 2017 to help GfK’s strategic transformation and pave the best way for sustainable progress. In shut collaboration with the corporate’s administration workforce, NIM and KKR supported the corporate in a complete transformation, focusing its portfolio, introducing cutting-edge predictive analytics choices and accelerating its worthwhile natural progress.
“GfK is way stronger right now than it was 5 years in the past, and the 2021 outcomes are a testomony to GfK’s effort and readiness to proceed its path to change into an built-in knowledge, analytics and consulting agency offering superior service to its purchasers. We strongly imagine that GfK coming along with NielsenIQ is a transformative mixture that permits GfK to proceed on its progress and innovation trajectory at an excellent quicker tempo”, stated Philipp Freise, Companion and Co-Head of European Personal Fairness at KKR.
Approvals
The transaction is predicted to shut later this 12 months or early subsequent 12 months, topic to the satisfaction of customary closing circumstances. Till closing, NielsenIQ and GfK will stay impartial firms targeted on their present methods and progress plans.
About NielsenIQ
NielsenIQ, a world data companies firm, delivers the gold commonplace in client and retail measurement, by probably the most related, full, and actionable understanding of the evolving international, omnichannel client. NielsenIQ is the supply of confidence for the industries we serve and the pioneer defining the subsequent century of client and retail measurement. Our knowledge, related insights, and predictive analytics optimize the efficiency of CPG and retail firms, bringing them nearer to the communities they serve and serving to to energy their progress.
NielsenIQ, an Creation Worldwide portfolio firm, has operations in 90+ markets, protecting greater than 90% of the world’s inhabitants. For extra data, go to NielsenIQ.com.
About GfK
GfK. Progress from Data.
For over 85 years, GfK has earned the belief of its purchasers all over the world by fixing essential enterprise questions of their decision-making course of round customers, markets, manufacturers and media. The corporate’s dependable knowledge and insights, along with superior AI capabilities, have formed entry to real-time actionable suggestions that drive advertising, gross sales and organizational effectiveness of its purchasers and companions. That’s how GfK guarantees and delivers “Progress from Data”.
About Creation Worldwide
Based in 1984, Creation Worldwide is without doubt one of the largest and most skilled international personal fairness traders. The agency has invested in over 390 personal fairness investments throughout 41 nations, and as of December 31, 2021, had $88 billion in property below administration. With 15 places of work in 12 nations, Creation has established a globally built-in workforce of over 265 personal fairness funding professionals throughout North America, Europe, Latin America and Asia. The agency focuses on investments in 5 core sectors, together with enterprise and monetary companies; well being care; industrial; retail, client and leisure; and know-how. For over 35 years, Creation has been devoted to worldwide investing and stays dedicated to partnering with administration groups to ship sustained income and earnings progress for its portfolio firms.
For extra data, go to
Concerning the Nuremberg Institute for Market Selections (NIM)
The Nuremberg Institute for Market Selections is a non-profit institute for the analysis of client and market selections. On the interface between science and observe, the NIM generates new and related insights that help higher decision-making and higher understanding of penalties. The NIM examines how selections of customers and firm decision-makers change within the face of latest traits, applied sciences and socio-political shifts.
The Nuremberg Institute for Market Selections is the founder and anchor shareholder of GfK SE.
About KKR
Advisors and Authorized Counsel
J.P. Morgan Securities LLC and HSBC Securities are serving as monetary advisors to Creation Worldwide Company and NielsenIQ, and Ropes & Grey LLP, Covington & Burling, Weil Gotshal & Manges LLC and Squire Patton Boggs are serving as authorized counsel. Goldman Sachs Financial institution Europe SE is serving as monetary advisor to KKR and Nuremberg Institute for Market Selections. Simpson Thacher & Bartlett LLP and Hengeler Mueller Partnerschaft von Rechtsanwälten mbB are serving as authorized counsel to KKR. Rothschild & Co is serving as monetary advisor to Nuremberg Institute for Market Selections. Fieldfisher and Baker & Hostetler LLP is serving as authorized counsel to Nuremberg Institute for Market Selections. White & Case LLP is serving as authorized counsel to GfK SE.
Contacts
Media Contacts
For NielsenIQ
Gillian Mosher
Vice President, Communications
Stephanie Manning
Head of Communications, Europe, Center East and Africa
Fernanda Paredes
Head of International Communication
Edelman workforce
For GfK
Kai Hummel
Vice President Communications & Public Affairs
Cell: +49 170 7700194
For Creation
FGS International
Zachary Tramonti
Workplace: +1 (617) 546-4250
Sophia Templin
Cell: +1 (917) 596-8172
For NIM
Sandra Lades
Head of Communication & Occasions
Cell: +49 170 5652003
For KKR
FGS International
Thea Bichmann
Cell: +49 172 13 99 761
Emily Lagemann
Cell: +49 160 992 713 35
Supply: NielsenIQ
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