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New identification resolution expands within the area with backing from key OTT platforms
Singapore–(ANTARA/Enterprise Wire)- World promoting chief, The Commerce Desk (NASDAQ: TTD), right this moment introduced that the Unified ID 2.0 initiative has expanded into the Southeast Asia market as main over-the-top (OTT) gamers announce their help. Initially developed by The Commerce Desk, Unified ID 2.0 is a brand new, privacy-conscious identifier constructed from hashed and encrypted electronic mail addresses. Designed from the patron’s perspective, Unified ID 2.0 is a brand new industry-wide method to web identification that goals to protect the worth of related promoting, whereas placing management for shoppers and privateness on the forefront.
Main OTT gamers in Southeast Asia have prioritized using Unified ID 2.0 to protect the free stream of content material in trade for related promoting together with regional OTT platforms iQiyi, TrueID, WeTV/iflix; FPT Play and VTV Giai Tri (VTVE) in Vietnam; and Indonesia’s largest native OTT platform, Vidio. Unified ID 2.0 empowers publishers to pseudonymize their first-party information and permits for advertisers to optimize their first-party buyer information and measure their media investments with out third-party cookies.
Unified ID 2.0 has already gained widespread adoption throughout the media {industry} globally, together with from information corporations and main promoting holding corporations. It’s additionally seen momentum with publishers by offering a chance for them to additional show the worth trade of the open web. Key advantages for publishers could embody:
• Technique – Publishers can proceed to match advertiser audiences, managing frequency and measuring outcomes to be able to preserve a sustainable technique
• Independence – An open identifier implies that writer monetization might be much less reliant on the actions of particular person browsers and machine makers
• Higher Client Expertise – Client management will make it simpler for publishers to construct and preserve belief with their customers. Simpler focusing on may even assist allow lighter advert masses and a greater general client expertise
“The collaboration round Unified ID 2.0 permits digital publishers to take part on this industry-wide initiative to pioneer a brand new method to identification. We’re particularly thrilled to see momentum from OTT gamers within the Southeast Asia area,” mentioned Bihao Pan, Lead Senior Director, Stock Partnerships, The Commerce Desk. “Collectively, we’re all creating a greater, extra privacy-conscious open web throughout gadgets and platforms. We’re excited for continued adoption because the ID scales and grows additional, whereas aiming to provide shoppers better transparency and management.”
About Unified ID 2.0
Unified ID 2.0 is a next-generation identification resolution that’s an open-source digital framework. With preliminary improvement led by The Commerce Desk, Unified ID 2.0 is the results of a broad collaboration of publishers, patrons and know-how suppliers throughout the {industry}. It serves as an alternative choice to third-party cookies that goals to enhance client transparency, privateness and management whereas preserving the worth trade of related promoting throughout channels and gadgets.
Prebid.org, the impartial group designed to make sure and promote honest and clear marketplaces throughout the {industry}, has agreed to function operator of Unified ID 2.0.
About The Commerce Desk
Contacts
Media contact
Shaw Wun Lim
The Commerce Desk
Supply: The Commerce Desk
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