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We imagine that showcasing nationwide cultural and conventional values via digital platforms would encourage satisfaction in and love for Indonesian tradition in addition to reinforce our identification as a nation wealthy in cultural values and heritage,” the director common of cultural affairs on the Schooling, Tradition, Analysis, and Know-how Ministry, Hilmar Farid, famous in a press convention with SnackVideo on Thursday.
This brief video competitors was hosted on the SnackVideo platform, on July 11-31, via a campaigh titled #LebihBaikLagi (Be Higher) that encourages the creation of movies which can be educative, optimistic, and wealthy in nationwide cultural values.
“The collaboration within the video-making marketing campaign titled #LebihBaikLagi brings up noble Indonesian values, corresponding to integrity, work ethos, and spirit of collaboration,” Farid added.
On the primary day of the marketing campaign, there have been some 6,600 brief video uploads with that tag, and it was seen by 4.4 million customers. The movies touched upon values, corresponding to sports activities, culinary arts, conventional arts, and tradition.
Each creator introduced his or her content material based mostly on creativity, with every together with messages to the youth to protect the cultural heritage for the following era.
“Social media has an vital position in encouraging folks to respect nationwide tradition. This occasion is part of our efforts to respect these, who continuously protect and (disseminate info) of our custom to the following era and actively participated in spreading cultural values via inventive and optimistic brief video contents,” he added.
The top of operation at Indonesia SnackVideo, Yugo Prabowo, acknowledged that to be able to take part, the brief video should comprise a optimistic message, be inspiring, and be related to the day-to-day lives of individuals.
“We additionally need to see optimistic narration from SnackVideo creators in conveying messages about tradition preservation,” Prabowo emphasised.
As a way to be a part of the marketing campaign, customers also can use the tags supplied, which had been separated for some classes, corresponding to tradition and custom, sports activities, and culinary arts.
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