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TORONTO — Final night time, the Canadian Public Relations Society (CPRS) Toronto chapter celebrated Toronto’s most gifted and revolutionary public relations and communications practitioners on the annual Attaining Communications Excellence (ACE) Awards Ceremony. Going down nearly this yr, the awards showcased excellent work within the apply of public relations, receiving 147 high-caliber submissions from a wide range of companies, companies, people and not-for-profits within the Larger Toronto Space.
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@cprstoronto declares ACE Awards winners! #aceawards #pr #cprsto #cprstoronto
“I want to give an enormous congratulations to the numerous winners and finalists at this yr’s ACE Awards,” stated Nancy MacMillan, President, CPRS Toronto Chapter. “The ACE Awards is one in all CPRS Toronto’s most enjoyable nights of the yr, and it was an incredible honour to be surrounded by an unbelievable group of inspiring practitioners.”
The ACE Awards spotlight ability, innovation, and intelligence throughout the public relations and communications trade. The awards acknowledge communications campaigns in various classes together with occasions, media relations, digital media, healthcare and variety, fairness, and inclusion. This full presentation celebrating the winners in every class will be discovered right here.
“We might additionally wish to acknowledge and categorical gratitude in the direction of our devoted volunteers in addition to this yr’s sponsor, McMaster College. With out their assist, the ACE Awards wouldn’t be doable,” stated MacMillan.
The 2022 ACE Award recipients included:
Finalists, Finest Marketing campaign of the 12 months
- Craft Public Relations and Earth’s Personal; The Plant Problem
- Mint Company and UM Canada; Her for She
- Proof Methods and Audible; Audible Indigenous Writers’ Circle
Finalists, Finest Inventive Marketing campaign of the 12 months
- IKEA Canada and Hill+Knowlton Methods; Proud to Play
- Jake’s Home and Edelman Canada; Introducing the ASD Band
- Zeno Group Canada and Barilla Canada; Barilla Pastaport
Finest Built-in Communications Marketing campaign, COVID-related
- Gold – LABOUR; WeRPN Nursing Throughout COVID-19
- Silver – Insurance coverage Bureau of Canada, Paradigm and, True Media Canada; Pandemic Help for Small Companies
- Bronze – Deborah Wilson, Jessica Pellerin, Louise Brooks; Billy Bishop Airport-Restart & Reassure
Finest Use of Media Relations, COVID-related
- Silver – LABOUR; WeRPN Nursing Throughout COVID-19
- Silver – Kaiser & Companions and ADP Canada; Office Perception Surveys
- Bronze – LifeWorks and Kaiser & Companions; Psychological Well being Index Marketing campaign
Model Improvement Marketing campaign of the 12 months
- Gold – Upfield Canada and Edelman; Oat Sure We Did! Becel® with Oat Beverage
- Silver – APEX PR and BIC; BIC Gel-ocity Again-to-Faculty Marketing campaign
- Silver – City of Whitby; 2022 Funds Neighborhood Engagement
- Bronze – LifeWorks and Kaiser & Companions Inc.; Morneau Shepell Rebrand to LifeWorks
- Bronze – Coke Canada Bottling and Center Youngster; Coke Canada Bottling Native Bottler Marketing campaign
- Bronze – The PR Division and Radiant; ShareWord World Model Launch
- Bronze – Narrative and Volvo Automobile Canada; World Free Automobile Day
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Neighborhood Relations Marketing campaign of the 12 months
- Gold – Agnostic and Metro Ontario; Lincoln Heights Retailer Re-Opening
- Bronze – Coke Canada Bottling and Center Youngster; Coke Canada Bottling Vacation Truck Tour
Canadian Range, Fairness, and Inclusion Marketing campaign of the 12 months
- Gold – Proof Methods and Audible; Audible Indigenous Writers’ Circle
- Gold – Jake’s Home and Edelman Canada; Introducing the ASD Band
- Bronze – Crayola Canada and Argyle; #MyColour
- Bronze – Veritas and Labatt Breweries of Canada; #TapeOutHate
CSR or Trigger-Associated Marketing campaign, Finest
- Gold – Jake’s Home and Edelman Canada; Introducing The ASD Band
- Silver – Canadian Crimson Cross; Be That Somebody
- Silver – Ronald McDonald Home Charities Canada and Weber Shandwick Canada; RMHC Nationwide Cookie Day
- Silver – San Pellegrino and Strategic Targets; San Pellegrino Chef Collective
- Silver – Canadian Most cancers Society and Hill+Knowlton Methods; Canadian Most cancers Society’s Dry Feb
- Bronze – Carol Levine, Stephanie Engel, energi PR Jewish Normal Hospital Basis; Le Week-end Pour Combattre Le Most cancers
Digital Communications Marketing campaign of the 12 months
- Gold – Mint Company and UM Canada; Her For She
- Bronze – Local weather Proof Canada and Paradigm; It takes each offence and defence to win
- Bronze – Proof Methods and NGen; Careers of the Future
- Bronze – Golin and Arterra Wines Canada; Turning Wines into Wins with Wine Rack
Worker Engagement / Inside Communications Marketing campaign of the 12 months
- Gold – McDonald’s Canada and Weber Shandwick Canada; Elevate McDonald’s Worker Engagement
- Bronze – McDonald’s Canada and Weber Shandwick Canada; MyMcDonald’s Rewards
Worker Engagement / Inside Communications Marketing campaign Of the 12 months, COVID-related
- Silver – Kaiser & Companions and CDW Canada; CDW Canada Inside Communications
Authorities Relations / Public Affairs Marketing campaign of the 12 months
- Gold – Local weather Proof Canada and Paradigm; It Takes Each Offense and Protection To Win
- Silver – Royal LePage and North Strategic; Fixing Canada’s Housing Provide Disaster
- Bronze – GE Hitachi and Argyle; Small Footprint, Huge Influence
Healthcare Marketing campaign of the 12 months
- Gold – Baycrest, Hill + Knowlton Methods, BBDO and Hearts & Science; Baycrest Concern No Age
- Silver – GSK and Edelman; Advil’s #AfterMyShot/#ApresMonVaccin
- Bronze – LABOUR; WeRPN Nursing Throughout COVID-19
Healthcare Marketing campaign of the 12 months, COVID-related
- Gold – LABOUR; WeRPN Nursing Throughout COVID-19
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Human Useful resource or Advantages Marketing campaign, Finest
- Silver – Proof Methods and Canadian Crimson Cross; Be That Somebody
Investor / Monetary Relations Marketing campaign of the 12 months
- Silver – Kaiser & Companions and Sleep Nation Canada; Showcasing Sleep Nation’s Technique
Media Relations, Finest Use of (Beneath $50,000)
- Gold – IKEA Canada and Hill+Knowlton Methods; Inexperienced Friday
- Gold – Royal LePage and North Strategic; Fixing Canada’s Housing Provide Disaster
- Gold – Veritas and Labatt Breweries of Canada; This Sport Is For Us All
- Gold – Craft Public Relations and Tim Hortons; The Launch of Timbiebs in Canada
- Silver – LABOUR; WeRPN Nursing Throughout COVID-19
- Silver – Kaiser & Companions and LHH Canada; LHH Canada Labour Power Survey
- Silver – Briar Wells Cisco Canada and Agnostic; Cisco Canada Hybrid Work Index
- Silver – Novo Nordisk Canada and Argyle; Don’t Put Your Well being on Maintain
- Bronze – energi PR and Canadian Most cancers Society; World Most cancers Day
- Bronze – Pomp & Circumstance; Ontario Beef 2021 Media Relations
- Bronze – Craft Public Relations; Canadian Launch of Huge Mind Academy
Media Relations, Finest Use of (Over $50,000)
- Gold – Interac Corp. and Hill+Knowlton Methods; The Really feel-Good Phenomenon
- Gold – Craft Public Relations and Information Media Canada; Nationwide Newspaper Week 2021
- Gold – LifeWorks and Kaiser & Companions; Psychological Well being Index Marketing campaign
- Gold – McCormick Canada; Get Exterior with Membership Home
- Silver – NATIONAL Public Relations; A Breath within the Sky
- Bronze – McDonald’s Canada and Weber Shandwick Canada; Drive Through Say I Do
- Bronze – APEX PR; Mydoh App Media Relations Award
- Bronze – Mint Company and UM Canada; Her For She
- Bronze – Pomp & Circumstance; Park Hyatt Toronto Re-Opening
- Bronze – Crayola Canada and Argyle; #MyColour
- Bronze – Porter Novelli Canada; Ahead Collectively
- Bronze – RE/MAX Canada; Liveability and Realtor Professionalism
Advertising and marketing Communications Marketing campaign of the 12 months
- Gold – Craft Public Relations and Earth’s Personal; The Plant Problem
- Gold – Proof Methods and Canadian Crimson Cross; Be That Somebody
- Gold – Craft Public Relations; Creating the Tim Hortons Vacation Bear
- Gold – Walmart Canada and APEX PR; 2021 Walmart BTS Marketing campaign
- Gold – Zeno Group Canada and Barilla Canada; Barilla Pastaport
- Gold – Proof Methods and NGen; Careers of the Future
- Silver – PRAXIS; Launch of Black Bowmore DB5 1964
- Silver – Slips, Journeys and Falls Marketing campaign Crew; Saskatchewan Staff’ Compensation Board
- Silver – Walmart Canada and APEX PR; 2021 Walmart Attire Marketing campaign
- Silver – UPS Canada and Argyle; Come Again Sturdy
- Bronze – McDonald’s Canada and Weber Shandwick Canada; MyMcDonald’s Rewards
- Bronze – Electrical Security Authority and Hill+Knowlton Methods; Powerline Security
- Bronze – The PR Division and Breakthrough Communications; Amarula’s Nationwide Cookie Alternate
- Bronze – Agnostic and Truss Beverage Co.; Native Hashish Beverage Outlet
- Bronze – Authorities of Northwest Territories and Argyle; Converse the Tooth
- Bronze – Warner Bros. Footage Canada: Sandy Energy and Christopher Lewchuk ; The Matrix Resurrections
- Bronze – Pomp & Circumstance; She’s Mercedes Energy Go well with Mission
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New Product or Service Launch Marketing campaign of the 12 months
- Gold – Craft Public Relations; Monogram x Patrick Kriss Partnership
- Gold – Craft Public Relations; Introducing the Not possible Whopper to Canada
- Gold – IKEA Canada with Hill+Knowlton Methods; Proud to Play
- Silver – Zoglo’s and Strategic Targets; Relaunch of Zoglo’s
- Silver – APEX PR; Mydoh App New Product Launch of the 12 months
- Silver – LifeWorks and Kaiser & Companions; AbilitiCBT Pandemic Program Launch
- Bronze – SodaStream and Edelman; Bublé Drops
- Bronze – Veritas and Labatt Breweries of Canada; Bud Gentle Seltzer Launch
Publication, Finest
- Bronze – Kaiser & Companions, Scott Newlands Design and Sleep Nation Canada; 2020 Annual Report
Pupil Public Relations Marketing campaign or Occasion of the 12 months, Executed
- Bronze – Eleanor Willner-Fraser, Monika Haresh, Kathy Yang, Sevdia Rama and Natalia Franco, Centennial Faculty; Face-to-Face February
Pupil Public Relations Communications Plan of the 12 months
- Silver – Luxshana Sivaneswaran and Gustavo Lopes; 100 Sweaty Sweats
- Bronze – Ama Asamoah, Kathleen Bennet, Sara Hopkinson, Amanda Serpa and Sasha Sheludko, Humber Faculty; Madawaska Adventures Communication
- Bronze – Amanda Cheung; Arielle Rodrigues, Addy Sison, Albina Sufaj, Javier Pardo, Centennial Faculty; The Ladies We Know
Particular Occasions or Experiential Advertising and marketing, Finest Use of
- Gold – Veritas and Labatt Breweries of Canada; This Sport Is For Us All
- Silver – Kia Canada and Strategic Targets; #KiaElectricSound
- Silver – Warner Bros. Footage Canada: Sandy Energy and Christopher Lewchuk; The Matrix Resurrections
- Bronze – Narrative and KITKAT Chocolatory; Made 4 U
Social Media Marketing campaign, Finest, and/or Influencers, Finest Use of
- Gold – Craft Public Relations and Tim Hortons; The Launch of Chilly Brew
- Silver – McDonald’s Canada and Weber Shandwick Canada; McDonald’s From Residence
- Silver – ruckus Digital; Style of the Tropics
- Silver – ruckus Digital and DoorDash, Inc.; DoorDash Partnership Advertising and marketing Marketing campaign
- Silver – APEX PR and Levi’s® Canada; Levi’s® Canada Ambassador Program
- Silver – SodaStream and Edelman; Bublé Drops
- Bronze – McDonald’s Canada and Weber Shandwick Canada; Smarties McFlurry
- Bronze – ruckus Digital; DoorDash Brave Conversations
- Bronze – Golin and PetSmart Canada; Introducing the PetSmart Pawsse
Writing, Finest
- Silver – Kaiser & Companions and SecureKey; Frontiers in Blockchain
CPRS Toronto Management awards
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- Lois Marsh Award – Jenny Shin, Milestones Public Relations
- Volunteer of the 12 months – Mahlet Sintayehu
- PR skilled of the 12 months – Lisa Pasquin, Craft Public Relations
- Pupil of the 12 months – Kathy Yang, Centennial Faculty
About CPRS
Based in 1948, the Canadian Public Relations Society (CPRS) Toronto Native Society is a not-for-profit affiliation of pros devoted to the apply, administration and educating of public relations and communications. Comprising 13 native societies, CPRS’ mission is to construct a nationwide public relations and communications administration neighborhood by way of skilled growth and accreditation, collaboration with thought leaders, a dedication to ethics and a code {of professional} requirements, advocacy for the occupation, and assist to members at each stage of their careers.
View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20220721005797/en/
Contacts
For additional info: Janine Allen, janine.allen@kaiserpartners.com
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