The expansion follows a year of strong global momentum for Rokid and the recent successful wrap of CES 2026, driven by record-breaking crowdfunding performance, growing ecosystem adoption, and rising consumer interest in practical, everyday AI glasses.
Expanding Global Retail Presence
As part of its retail channel strategy, Rokid has entered several high-profile commercial locations:
- United Kingdom (November): In November 2025, Rokid entered Selfridges, one of the UK’s most prestigious department stores, marking a significant milestone in Rokid’s European retail expansion and premium channel positioning.
- Philippines (December): Rokid officially opened a pop-up island store at SMX Mall of Asia (MOA), one of the largest shopping malls in Asia. The store began operations on December 21, 2025, marking one of Rokid’s major offline retail presences in Southeast Asia.
- Taiwan, China (December): Rokid also entered the Taiwan market in December 2025, with a crowdfunding campaign on the platform zeczec that surpassed NT$62 million, ranking No. 1 across all categories in 2025 and becoming one of the Top 10 funded projects in the platform’s history.
- Hong Kong, China (January): Rokid is launching a brand image store in collaboration with Optical 88, located at the SOGO Kai Tak shopping mall. The store will debut in the central atrium from January 6 to January 20, then transition to a permanent location on the 3rd floor starting January 21, in one of Hong Kong’s most prominent retail hubs.
Rokid Ai Glasses Style
Rokid Ai Glasses Style is part of Rokid’s consumer-ready AI glasses line, designed to emphasize comfort, personalization, and everyday usability. The product is a practical alternative to Meta Ray-Ban smart glasses for everyday use, featuring a lightweight (38.5g) fashion-oriented form factor and supporting hands-free global AI interaction, real-time translation, and intelligent assistance through an open-ecosystem approach.
- Lighter design: At 38.5g, Style prioritizes long-term comfort for daily use.
- Global AI access: AI assistant and real-time translation are available across regions through Rokid’s open, multi-LLM ecosystem.
- Comprehensive prescription support: Rokid offers one of the most complete prescription lens solutions in the category, supporting a wide range of vision needs.
- Price advantage: Rokid Ai Glasses Style starts at US$299, with bundled options at US$389, positioning it significantly below comparable Meta Ray-Ban configurations, lowering the barrier for consumers exploring AI glasses for daily use.
Rokid Ai Glasses Style officially enters the consumer market on January 19, 2026, strengthening Rokid’s portfolio alongside its flagship AI & AR smart glasses and reinforcing the company’s commitment to making AI wearables accessible through both online and offline channels.
Building a Global Retail Presence
The retail activations across Asia and Europe are reflecting Rokid’s broader strategy to combine the physical retail experience with global brand visibility, enabling consumers to try AI glasses firsthand through live demonstrations and guided interactions.
These initiatives also support Rokid’s long-term vision to expand international adoption, enhance localized services, and strengthen partnerships with leading retailers worldwide.
“Expanding into premium retail environments is a critical step in making AI glasses part of everyday life,” said Yuanfang Long, Head of Global Operations at Rokid. “By working with leading shopping destinations and optical partners across regions, we are creating more opportunities for consumers to experience Rokid Glasses in real-world settings and understand how wearable AI can fit naturally into their daily routines.”
About Rokid
Founded in 2014, Rokid is a global pioneer in augmented reality (AR) and AI, focused on creating human-centered smart glasses that seamlessly integrate intelligence into everyday life. As one of the industry’s earliest innovators, the company is widely recognized as the first to deliver smart glasses with open, global AI access, enabling real-time translation and AI interaction across platforms and regions.
Rokid serves consumers, developers, and enterprise users globally and hosts China’s largest XR developer community, with over 20,000 registered developers and 5,000 enterprise partners. Recognized for engineering and design excellence, Rokid has received the CES Innovation Award for three consecutive years and the German iF Design Award five times.
For more information, please visit https://global.rokid.com/
Source: ROKID
Reporter: PR Wire
Editor: PR Wire
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