No prank this time — Subway has formally confirmed its imminent Indonesia return, although we actually can’t fault those that nonetheless have belief points with the world’s hottest sandwich chain.
In a press launch that was printed on the chain’s official web site, Subway mentioned it has signed an settlement with PT Sari Sandwich Indonesia — a subsidiary of life-style retailer Mitra Adiperkasa’s F&B wing PT Map Boga Adiperkasa — to increase to Indonesia. The American sandwich chain is slated for a launch by the tip of this 12 months, with areas within the Larger Jakarta space.
Indonesia would be the first market to implement the chain’s unique nation franchise mannequin, which implies that MAP will completely be in management with Subway’s improvement domestically. With earlier success in nations corresponding to Singapore, Thailand, and South Korea, Subway’s growth into the Indonesian market is seen as a part of its plan to develop its presence in Asia.
The information has been met with pleasure from Indonesians on-line, although many are nonetheless reluctant to place full religion within the information, contemplating how we have been collectively pranked by a fake (but super convincing) Instagram page final 12 months.
To persuade doubters that that is actual, what seems to be the official Instagram web page of Subway Indonesia (we’ll wait till the web page will get Instagram’s verified badge earlier than we will say this with out hesitation) has been launched with the terrible pun #whatSUBIndonesia for a hashtag. The web page additionally made some extent of creating itself as the actual deal by calling out its impostor.
Earlier this month, rumors of Subway’s return to our shores picked up steam after a emptiness for “Crew Sandwich – Subway” was posted on the employment web site Jobstreet, which shortly went viral after screenshots of it have been posted on Twitter.
Subway is definitely no stranger to Indonesia, having served the nation their world-famous subs from the ‘90s to the mid-2000s. Since they left the nation, the closest areas Indonesians can attain to fill the Subway-shaped gap of their tummies are Singapore, Malaysia, and Thailand (although we doubt Subway is the first purpose for anybody to go to these nations).
Based in 1965, Subway primarily sells submarine sandwiches or subs, salads, drinks, and cookies. Subway is likely one of the quickest rising franchises on the earth, in addition to being the biggest quick meals chain, with almost 40,000 areas in over 100 nations however with greater than half of the shops positioned within the US.
The second-largest sandwich chain within the US, Quiznos, has established fairly a presence within the Larger Jakarta Space since 2016, with areas in East Jakarta’s Rawamangun, Central Jakarta’s Menteng, BSD, and Citra Backyard 2 in West Jakarta.
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