The Pure Diamond Council (NDC) has unveiled its second world ‘For Moments Like No Different’ promoting marketing campaign. The marketing campaign, impressed by the ‘Love Life’ thought, options the model’s world ambassador Ana de Armas. It has been shot in Spain’s Mallorca, the corporate stated in a press release. “Diamond jewelry gross sales have seen file breaking development as we emerge from the pandemic,” David Kellie, CEO, Pure Diamond Council, stated.
“Customers are wanting to create new recollections and pure diamonds are synonymous with celebrating life’s moments. This marketing campaign emanates the ‘Love Life’ manifesto to the core. We’re thrilled to have Ana de Armas again with us for one more yr to share the magic of pure diamonds with a world viewers,” Kellie stated.
Within the marketing campaign, de Armas is seen sporting an 11-piece diamond jewelry assortment that was customized. Directed by Manu Cossu, the marketing campaign highlights the appreciation for pure diamonds. The gathering has additionally debuted along with the marketing campaign on September 8. Furthermore, the gathering is being featured in a look-book on a devoted marketing campaign web site housed on naturaldiamonds.com. The corporate claims that the web site has obtained over 100 million distinctive guests since its launch in June 2020.
As a model, NDC is of the view that it ought to ship direct-to-consumer, instructional, inspiring content material by the web site, it stated in an official assertion. Therefore, NDC has collaborated with consultants throughout genres, influential voices, artists, and jewelry influencers to publish over 100 India-centric articles on pure diamonds, the assertion added.
“The TVC captures the prevailing sentiment of positivity and optimism because the world opens up and we get the chance to have a good time the significant moments of life with our family members. There isn’t a higher expression of this love and affection than everlasting, emotion-evoking pure diamonds. Ana brings alive these feelings by her spontaneity and we hope it conjures up everybody to like life and revel in their diamond jewelry this festive season,” Richa Singh, managing director, India and Center East, Pure Diamond Council, stated.
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