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Comfortable “ugly” shoe brandCrocs has managed to keep away from Covid provide chain points due to one easy truth, in line with the clog’s CEO Andrew Rees throughout a breakdown of the model’s blockbuster final quarter – they’re easy to assemble.
Crocs are made up of three elements that may be simply assembled, so when the model’s manufacturing traces closed in Vietnam throughout pandemic lockdowns, the corporate was in a position to simply transfer to a different location and maintain Crocs coming off the manufacturing line.
Quite a few retailers together with Nike and Lululemon, additionally with factories in Vietnam, have struggled after pandemic shutdowns this 12 months. Retailers have been caught out not solely by manufacturing slowdowns however longer supply instances, dearer transportation prices and now port delays, because of staffing points.
“One factor that we learnt from Covid I feel is admittedly essential to individuals to know: our footwear are actually easy, and so ramping up factories could possibly be very, very fast,” Mr Rees stated throughout the firm’s third-quarter 2021 earnings name.
Crocs’ gross sales elevated by 73 per cent within the final quarter, to $626m, up from $362m in the identical interval in 2020.
Though Vietnam factories are actually again up and operating, Crocs has unfold its pandemic manufacturing danger – the model now additionally makes footwear in China, Bosnia-Herzegovina and Indonesia. The corporate plans to keep away from the current container points for 2022 too, by transporting items by air in spring and summer time.
Crocs has bridged the hole between the essential and luxurious markets, changing into the pandemic’s “it” shoe. Crocs have been featured in style week, on the Oscars, and have been worn by everybody from Helen Mirren and Kendall Jenner to Dangerous Bunny, Nicki Manaj, Put up Malone and Drew Barrymore, amongst numerous others throughout the pandemic.
Current Crocs collaborations embody these with Christopher Kane, Liberty London and Justin Bieber.
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