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L&T Mutual Fund has rolled out a brand new digital marketing campaign, ‘Investing ki Kashti’. With this marketing campaign, the fund home desires to lift consciousness concerning the index fund class, simplify the idea and educate individuals. As per an official assertion, the corporate goals to achieve working professionals, between 21-45 years of age, by means of this marketing campaign. Furthermore, it’s internet hosting digital contests for its followers as a part of the marketing campaign. The marketing campaign highlights how traders can ‘Sail Alongside’ in an ‘autopilot mode’ by investing in index funds.
“Our newest digital marketing campaign on Index funds highlights the hassle-free function of the index funds class the place an investor just isn’t required to determine on the sectors and the funding model, earlier than investing. We consider in demystifying the jargon of the MF trade and all our communication throughout the board goals at easy, simple to narrate campaigns that an individual with none monetary data may also perceive,” Kailash Kulkarni, CEO, L&T Mutual Fund, stated.
The corporate tries to clarify the traits of the fund class by evaluating it with boat-rowing in a flowing river in a 30-second digital movie because the video exhibits two children in a rowboat, crusing alongside a river. Of the 2 children, one of many children struggles with rowing the boat however the different one enjoys the trip in a calming temper. The second child, who’s seen having fun with the trip, attracts a parallel between crusing in a ship and investing in index funds. The movie tries to painting how index funds enable traders to realize easy motion like a ship that finally manages to move easily regardless of the twists and turns of the river.
“The marketing campaign Investing ki Kashti helps contextualise Index funds as an appropriate alternative for risk-averse traders because it has the chance of minimal monitoring error. Listening to children speak about what seems to be a dialog between two adults provides freshness and drives the message higher,” Ankur Thakore, chief distribution officer, L&T Mutual Fund, stated.
Learn Additionally: CavinKare assigns its digital mandate to White Rivers Media
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