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Within the UK and Eire, our Colman’s model has moved to recyclable paper-based packaging for its dry Meal Maker and Sauces vary.
The progressive pouches – developed in partnership with Mondi, a world chief in sustainable packaging options – are made utilizing a paper-based, aluminium-free materials that may simply be sorted for recycling at dwelling. The packs carry the OPRL (On-Pack Recycling Label) emblem, which is broadly recognised by UK shoppers.
Our R&D group collaborated carefully with Mondi’s all through the event course of, together with overcoming the problem of restricted entry to manufacturing services as a result of Covid-19. After we got here up with a proof of idea, we performed intensive line trials at each our pilot crops. This allowed us to shortly prototype and take a look at the brand new materials earlier than scaling up. The entire course of, from growth to implementation, took simply over a 12 months.
The paper-based packaging will initially be rolled out throughout Colman’s Sausage Casserole flavour, with the complete vary set to have moved to the brand new materials subsequent 12 months.
This challenge covers a product portfolio which makes use of about 220 tonnes of packaging materials yearly. Whereas the amount of fabric is essential, the primary breakthrough is that the brand new pack can go into the UK’s family paper waste stream. This implies it’s sorted on the client’s dwelling and due to this fact has a extra real looking likelihood of being recycled.
“At Colman’s, we’re massive and daring in terms of our flavours, and we’re eager to make equally daring steps in terms of our sustainability commitments,” says Fikerte Woldegiorgis, Meals Advertising and marketing Director for Unilever UK & Eire. “The brand new packaging ensures that buyers can benefit from the great-tasting product they know and love, with the additional benefit of with the ability to recycle the packs.”
Now greater than ever, Colman’s believes it’s essential to provide straightforward options so as to add flavour to meals however in a extra sustainable means, with 87% (Nielsen, 2021) of shoppers saying that recyclable packaging is crucial sustainability attribute they search for when shopping for a meals or drink product.
This newest transfer by Colman’s is a part of our wider world packaging commitments which embody targets to halve our use of virgin plastic and make all our packaging reusable, recyclable or compostable by 2025.
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