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Platform first martech community Wondrlab has appointed Sameet Ali Soni as content material lead. Previous to this appointment, Soni was with Wunderman Thompson Bangalore the place he was AVP and senior inventive director. In his new function, Soni will probably be liable for main inventive integration and content material creation on a big set of key accounts. At Wondrlab, he’ll report back to Amit Akali, co-founder and CCO, Wondrlab and What’s Your Drawback, whereas partnering with Rahul Mahahjan who was lately promoted to inventive lead.
With practically 17 years of expertise in promoting, Soni has labored on a number of manufacturers corresponding to ITC Meals, Kingfisher, Sony ESPN, Life-style, Britannia (Digital), Rohan Builders, McDowells, to call a number of. He has dealt with launches for varied manufacturers corresponding to Bingo! Mad Angles. For Amit Akali, the corporate has performed away with the 13/14 designations that different companies have and have appointed senior-most inventive positions as ‘content material leads’ and ‘content material administrators’. “Whereas Sameet Ali Soni brings many extra abilities with him now, he brings the identical love for promoting. Manufacturers are searching for the platform first, new-age, actually built-in work. The approaching days are filled with alternatives and I’m certain somebody senior and skilled like Soni and Mahajan will assist us profit from it,” he added.
Launched in 2020, Wondrlab contains a mixture of creativity, expertise and expertise, with a deep understanding of human behaviour, manufacturers and platforms. In December 2020, Wondrlab acquired What’s Your Drawback, an unbiased inventive company. Not too long ago within the month of March, Wondrlab acquired ‘Opportune’ – a data-driven influencer advertising platform that makes use of its proprietary expertise and creator community to drive influencer advertising with pace and accuracy.
Learn Additionally: Work That Speaks | Advert Evaluations | 13 To 19 April 2022
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